Trademark – what is it? This term also includes a trademark or brand (protection is carried out on a territorial basis – in each country separately), which were successfully registered and entered into the state register of intellectual property in the country of brand registration, received a special certificate.
Why do you need a trademark/trademark?
The term “trademark” is legal in Ukraine, it is used in business on legal grounds, but in some countries it does not appear in the law as a Germany Phone Number List definition. The meaning of a trademark is the same as that of a trade mark.
The concept of a brand includes the features of any TM that has gained authority and consumer trust.
It is a logo, a slogan, music, associations, reputation and popularity. How does the term “trademark” relate to a brand? In order for a business owner to be able to conduct his business safely and calmly. And his brand to be reliably protected by law, a trademark is needed. This is the legal side of the brand, which is a protection from the problems existing in this area.
How to obtain a certificate of intellectual property?
We have sorted out what a trademark is, now let’s look at who can register a TM. Individuals and legal entities that produce goods or provide services can individualize their activities by registering a mark . In Russia, individuals without registering as an individual entrepreneur will not be able to register a trademark, in addition, for illegal commercial activity there is liability in the form of a fine, compulsory work or arrest.
Conclusion: not only a company (as a legal entity), but also an individual (with the exception of some countries) can register its brand in its name.
Advantages of a registered brand vs. an unregistered one?
Several tens of thousands of signs are registered annually. And their number only increases every year. Why does this trend take place in the modern world, and what advantages does a company with a registered trademark have?
We have highlighted the main advantages that will convince you to register your intellectual property:
- Protection from competing companies. Having a albania whatsapp number library registered trademark, you can protect yourself from counterfeit products , which will not only reduce your profits and customer base, but also lead to a decline in reputation;
- Increase in the value of the company. The brand can be turned into an asset of the company and put on the balance sheet at the market price. Thus you can increase the value of the enterprise. The trademark can also act as collateral for a loan or as authorized capital;
- Creating a franchise. With a registered trademark, you have the opportunity to enter into a commercial concession agreement ( franchising ), you will be able to grant rights to use your brand and receive royalties;
- This advantage makes sense only in the Russian Federation when optimizing tax expenses. Using a patented brand, a business owner will be able to significantly optimize taxation. For example, a business owner has the status of an Individual Entrepreneur on the Simplified Tax System and an LLC on the General Tax System. He has the opportunity to conclude a license agreement from an individual entrepreneur, the LLC will pay the individual entrepreneur money for the right to use intellectual property, thereby increasing expenses. In turn, the individual entrepreneur will have to pay 6% of the income received instead of 20% (which the LLC would have to pay).
How does brand registration work?
This process is similar in each country, but has its own bj lists characteristics. In general, registration takes quite a long time and requires special attention:
- Check the possibility of registering your brand in a specific class and make sure that registration is possible from a legal point of view;
- Make an initial fee payment;
- Collect the necessary documentation with the application and send the package to the relevant authorities for consideration;
- Go through the paperwork and wait for the decision of the authority;
- Make the next fee payment and then receive a document confirming successful registration.
