People, especially thinking about Millennials and GenZ, prefer brands with which they resonate and base their choices on the values that a brand represents, on the principles that guide its operations. Brand Identity must be designed to fully tell them: sustainability, inclusion, attention to raw materials, self-care… what makes your story unique and personal?
Exercise: imagine that in
10 years your brand earns the front page of a newspaper/magazine for having achieved a great milestone. What newspaper is it? What does the title say? Talk about a solved problem, a market positioning or the way in which the brand has changed people’s lives?
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What values would you like
To convey and what would you like to be remembered for? This is the best point to set up your Digital Rebranding. Source: Unsplash Read also: Tone Of Voice: how to identify the ideal one for your brand Communication too similar to that of competitors We all know it: differentiating yourself from competitors is not only a wise move.
But absolutely necessary to
Be able to emerge in the reference sector by hoverboards and electric scooters for the environment earning your own market share (as well as the trust of your customers). In some cases the competition is very high and brand innovations risk being “copied” by all the actors involved: colors, tone of voice, brand personality… this leads to a standardization of the sector.
To avoid this unpleasant
Situation, brands must keep up to date, maintaining their personality unchanged in an original and differentiating way. Is your brand different from the others? Is it unique, recognizable and memorable? Or has it become too similar to that of your competitors over time? Tips: It is essential to start from
An analysis phase with respect
To the competitive market to highlight guidelines anhui mobile phone number list that can guide Digital Rebranding. Only in this way will you be able to have visibility on the sector and make thoughtful choices. Source: Unsplash The business has evolved (acquisitions, new targets or expansion of product or market) Finally, a good Brand Identity must grow together with your business.
Major changes in structure
Product or market must also be reflected in brand communication in order to be able to adaptthe new messages it will have to convey. In fact, the communication strategy is not fixed, but adapts over time so that it can best support the evolution of your business. Let’s think about entering a new market.
