RFM analysis is a method of segmenting a large number of customers according to three criteria: frequency of purchases (Recency), recency (Frequency) and the amount of investment by the consumer (Monetary). RFM analysis is closely related to the Pareto principle , according to which 20% of efforts and 20% of customers bring […]
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Here are seven email marketing trends that will help you build strong relationships with your customers in 2023. Statistics In 2022, 59% of marketers said email marketing is twice as effective as PPC or social media advertising at generating leads. The survey was conducted by our colleagues at Sopro. In 2023, email […]
A person first notices visual elements and only then reads the text. The structure of the letter, illustrations, text formatting, color scheme, ease of reading on a smartphone – all this determines whether the recipient will read the letter to the end and perform the desired action. Email newsletter design […]
Sending out timely transactional mass mailings is not an easy task. You need to take into account many nuances so that your emails do not end up in spam. If you want to save time and increase your chances of successful mailing delivery, you need a reliable SMTP service. Our […]
Not only the sender’s name, but also the avatar — a round icon next to the sender’s name — helps you quickly “identify” a letter in the inbox. From this article, you will learn how to set an avatar for your email newsletter from a corporate and personal address for […]
The surest way to persuade customers to complete an order is to send an email or chatbot. To set up an abandoned cart chain, you need a working tool and a suitable scenario. In this article, we will tell you which emails and messages will push the customer to buy […]
An old subscriber base is the email addresses of people who have forgotten about you. Let’s say you found business cards from last year’s exhibition and decided to send a letter to all contacts. Sending to such a base will lead to a high percentage of undelivered letters and spam complaints […]
Christmas trees are being decorated here and there, Christmas melodies can already be heard in shopping malls, and marketers are preparing for New Year sales. Today we will tell you how to create a series of New Year mailings via email, Viber, SMS and chatbots, and share ideas for holiday […]
Two key email providers, Google and Yahoo, have announced new rules for companies that send out bulk emails. The changes will come into effect in February 2024 and will be mandatory. We’ll tell you what it’s all about and how to comply with the new requirements. Informal mailing etiquette has […]
With the spread of the Internet, copyright compliance suffers more and more often. A common violation is posting texts, photos, videos and music recordings on social networks, the rights to which the user does not have, which causes copyright infringement on Instagram. Using someone else’s content without permission occurs in […]
