But the question is: is offline marketing really effective in attracting web traffic ?
Just a few decades ago, marketers were used to calculating their metrics roughly, but they couldn’t identify exactly which ads were giving the best results. Today, it’s possible to use digital tools to measure the results of your “analog” marketing much more accurately. In this article, you’ll find out how.
How to measure web traffic brought by offline marketing
Before you start: prepare to measure visits to your website
Before we get into the nitty-gritty, you need to make sure you have the right tools to measure your web traffic and that you know how to use them.
Therefore, the first step is to install and configure
Google Analytics and Search Console
If this is your first time installing Google Analytics or you’re working with a new website, you can Special Database step-by-step instructions here . Make sure you set up your conversion funnel so you can properly measure and attribute sales or lead results.
As for Search Console
You can find a complete tutorial here . Although most marketers know and use Google Analytics, many of them never get around to setting up this tool. But it is essential to know very important information about your site, for example, the searches by which users find it.
Once you have everything set up, you’ll need to come up with a plan for customizing your URLs.
Custom URLs are essential for measuring the results
When working with URLs in an online environment, we can use any anchor text. So, no How to Build Telemarketing service how long or cumbersome a URL is, in most cases the user won’t even look at it.
But when we use
URLs for offline marketing, we need to get the user to take the step of typing the URL into their browser by hand. If it’s too complicated, they might get discouraged before they even start, and if they miss the ad they were on, they’ll probably forget it. Plus, short, catchy URLs look much better aesthetically.
To solve this problem,
That’s why it’s best to use your own domain to create custom branded URLs , like www.mybusiness.com/watches. Most domain providers allow you to create a bunch of custom URLs, so you don’t have to worry about going over your limit. You can also use “vanity URLs” with a different domain, but then you’ll have to pay for it.
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5 good ideas to identify web traffic from your offline marketing
1) Use custom URLs wisely
As we have just seen, it is possible to create personalized URLs with your company’s domain, attractive and easy to remember. Now let’s see how to use them.
