But Today Many Things Have Changed. Even If the World Has Never Stopped Seeing Wars, in Europe We Perceived Them as Far as to Have Forgotten How to Deal with Them. Probably, Most of the Creatives at Work in the Agencies Today, Can Cling Only to 11 September or to Covid , to Understand the Emotional Context Resulting from This Conflict, but They Are Not Truly Superimposable Dramas. Creating Ads, the Potential of Audio Products Is Enormous. but Not Only That… in a World That Is Moving Towards the Metaverse and Where Reality Is Increasingly Virtual, Brands Need to Create Connections, to Discover Their Human Side and What Is More Real and Human Than the Voice? are You Interested in Setting Up an Ad Hoc Marketing Automation Strategy for Your Company? tell Us About Your Project, We Will Design the Best Strategy for Your Needs.
Certainly Today
Most of the Brands Has Positions Contrary to War, but It Is Also True That Historically Marketing Has Always Suggested to Move Away as Possible from Politics, Making Advertising Communication Foreign from Such Dramatic Issues. However, We Are in the Era of Social Media and Also in That of the Z Generation, Which in Fact Have Accustomed Each Brand to Take an Explicit Position Regarding Some Values: Under Penalty of Boycott. the Increase in Listening Via Home Devices Is an Opportunity for Brands to Intercept, Through Spotify Advertising, Their Audience Even at Home, with the Possibility of Choosing at What Precise Moment: While They Are Training, While They Are Preparing Dinner or While They Are Cleaning.conclusions on Spotify Adsspotify Is the Most Widespread and Used Music Platform Globally. Following the Best Practices for
Today Some Digital
Strategists, Such as Aaron Kwittken by Kwt Global, Have Literally Intimated to All Brands and All Agencies Not Only to Interrupt Some Campaigns (What to Do in an Emergency, but Which Cannot Be Perpetuated for a Long Time) but Also to Take Explicit Support Positions to Ukraine, with the Cry of “Silence Is Violence”.the Newsletter for Digital Marketing Enthusiastsinsights and Interesting News on the Digital World, Invitations to Events and Updates on Our Training Courses, Every Month in Your Inbox.What Is Google Analytics 4 and Where Does It Come From? Google Analytics 4 Is the New Property Brought by the Latest Analytics Update, Based on a Different Data Model, Which We Will Explain Later. Let’s First Recap the Various Trackers and the Versions That Have Followed One Another in Time Up to Now.in 2008, We Moved from Urchin Tracking to Classic Google Analytics (Ga.
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Kwittken Compares
The Mobilization of Brands Against Russia to What Happened in the United States After George Floyd’s Murder. Just the Black Lives Matter Was One of the First Historical Moments in Which It Was Not Only Considered Desirable for Brands to Take a Position, but It Was Dangerous Not to Take It.
When There Are Catastrophic Events
Companies Suggest Their Customers to Pause playfh com login with all basic aspects in 2023 Social Media, Campaigns, Promotions and Pr Activities, in Fear of Being Perceived as Insensitive,” Writes Kwittken on the Drum, “And If It Were the Time for Brands to Deal with Geopolitical Themes as We Already Do for Ecology? After All, We Are Sure, as Sector Operators, That We Have Done Everything Possible to Combat Russian Disinformation and That You Have Not Had Any Impact on What Happens Today? “.
Kwittken’s Opinion Is
Now Supported by the Data: Following a Search 56% of the British Has Been Said to Be Less Willing to Buy from a Brand That Continues to Do Business in Russia, While 51% Said They Were Well Willing to Brand That Invest in Supporting Ukraine. in the United States, According to a Research by Gartner, 60% of Consumers Are Expected from the Brands a Reconsideration on Their Business in Russia, a Communication on Personnel Safety in Regions Involved by the Conflict (55%) and Reassurance on the Effects of the War on Stocks and on Prices (46%).
In the Same Research Only 11%
Deemed the Complete Interruption of a Brand’s anhui mobile phone number list Marketing Activities Appropriate.the Black Lives Matter Movement Broke the Taboo That Separated Politics from Commercial Marketing. (Source: Freepik)as Yan Jin and Lucinda Austin Foreseen in a Stimulating Reading on Crisis Communication, “The Neutrality Brand Is Dead.
It Was from the Murder of
George Floyd and the Insurrections of January 6 “.The Problem Is That Activism or Simple Solidarity Cannot Always Be Perceived as Genuine. This Is, for Example, the Case of the Influencer Kylie Jenner, Harshly Criticized for Having Published a Story of Solidarity with Ukraine Which Was Followed, a Few Hours Later, a Story of Launch of Her Lipstick.
