A well-known trademark (WNTM) is a trademark that has become widely known in society. That is, it has undergone the procedure of recognizing a trademark as well-known. It is associated with certain goods or services and evokes certain ideas in consumers about the quality, prestige or other Cyprus Phone Number List characteristics of these goods or services.
Benefits of recognizing a trademark as well-known
- Raising the image and authority of not only the brand, but also the owner of a well-known trademark;
- The possibility of recognizing a trademark as well-known on a specific date, i.e. “retroactively”;
- Prohibition of the use of a recognized trademark in other segments of goods and services, regardless of the recognition classes; Protection extends to all 45 classes of the Nice Classification;
- There is no expiration date and no renewal fees;
- A well-known trademark has a value significantly higher than a simple registered TM;
- The owner of a well-known trademark has the right to demand a ban on the use of a designation, a component of which reflects a well-known trademark in all market segments.
In addition, recognition of the HITM trademark may serve as grounds for increasing the amount of compensation that the copyright holder may demand from the infringer.
This is because a well-known trademark is a more valuable asset than a trademark that is not widely known to the public. Therefore, the owner of the HITM trademark can demand higher compensation from the infringer for the damage caused.
Also, a well-known trademark is associated by consumers with certain positive associations, such as quality, prestige and/or reliability. Therefore, recognition of the HITM trademark can contribute to increased sales of the goods or services under which it is used.
Examples of well-known brands
Recognition of HITM is carried out by decision of specialized government bodies in each country separately, i.e. on a territorial basis.
Here are some examples of trademarks recognized by HITM in Ukraine:
As of December 2023, more than 230 brands are recognized mexico phone number resource as well-known in Ukraine. Among them are both international and Ukrainian brands.
- International brandies:
- Coca-Cola
- Pepsi
- McDonald’s
- Adidas
- Nike
- Apple
- Samsung
- Canon
- Nikon
- Ukrainian brandies:
- Roshen
- Nemiroff
- Kyivstar
- Vodafone
- PrivatBank
- Rozetka
- OLX
- EconomClass
The above mentioned trademarks are known to almost every resident of Ukraine and are associated with certain goods and/or services.
Criteria for recognizing a trademark as well known
In order for a trademark to be recognized as HITM, it must meet the following criteria:
- Widely known in society. The trademark should be known not only to specialists in a certain industry, but also to the general public.
- Association with specific goods or services. A trademark must evoke in consumers certain ideas about the quality, prestige or other characteristics of the goods or services under which it is used.
- Exceptional consumer recognition. The brand must be bi lists blog so well known that consumers will associate it with certain goods or services even without any additional explanatory information.
