The number of employee conversations that are likely to have been facilitated by the organization;
The number of conversations by external parties that are likely to have been facilitated by the organization;
The extent to which online conversations are encouraged;
The extent to which online conversations are observed;
The quality of online customer service;
The quality of online complaint handling
The number of facilitated conversations by influential people. Influential people have a large network and are often seen as an authority in a certain area. This latvia phone number list enables them to influence a large group of people;
The extent to which the organization appears to implement the content from the conversations into products and business processes.
Connecting Dots & Analyzing Data
After the nine axes are filled in, the points are connected to each other. The spider web that is created shows how active organizations are in the different areas, in which areas they excel and where they score less high. After the points are connected, the Social Media Competition Model could look like this, for example:
SMC model: own organization
Graph 2: SMC Model, including the organization itself
And as follows, when two competitors are added:
SMC model: incl. competitors
The SMC model, with two competitors added
Drawing conclusions
The completed model shows which scores a company must meet to position itself better than its direct competition. It shows where opportunities lie and in which areas a company can easily or less easily rise above the competition. It is not necessary to achieve the highest score on every axis. A high score often also represents a large (time) investment.
If the red line in the graph above represents your organization, you can draw the following conclusions:
1. Reach is relatively low
The organization scores well to reasonably well on the first three axes . It is noticeable that the reach is low compared to the competition. SA what does a good inbound marketing strategy look like? If there is a conscious focus on a smaller target group, little needs to change in this area. If this is not the case, the organization probably wants to increase the reach. A temporary advertising campaign with good targeting or a targeted social media action are possibilities to realize india number list this. Paying attention to social media offline is also a possibility here. When the reach is increased, it is likely that the engagement will also increase (although this is not always self-evident).