New Year’s Newsletters: Ideas and Tips 2023

Christmas trees are being decorated here and there, Christmas melodies can already be heard in shopping malls, and marketers are preparing for New Year sales. Today we will tell you how to create a series of New Year mailings via email, Viber, SMS and chatbots, and share ideas for holiday messages.

How to Prepare a New Year’s Campaign

Of course, you will have to make bright New Year’s letter Hong-Kong Phone Number List templates and illustrations for messenger mailings, think through promotional offers. But it is better to prepare more seriously: start with researching past campaigns, clean and segment the base. Do not forget about personalization and think through a series of letters, create automatic message chains in chatbots for New Year’s activities.

Dig into the results of your last New Year’s campaign. Analyze what worked like a charm and what tactics didn’t bring the desired results. Take into account all the successful moments and shortcomings when you are thinking about mailings for the holiday season this year.

Clean up your email address book

Cleaning your email database is a regular procedure. For the e-commerce sector, it is advisable to get rid of inactive or incorrect email addresses once every three months – this process is called validation . In anticipation of increased shopping activity, this procedure is necessary. This will protect you from a compromised sender reputation and reduced email deliverability. The bounce rate is no joke!

Recommended reading:

• ” Why emails end up in spam and how to deal with it – a complete guide “;
• ” How blacklists work and how to avoid getting on them “;
• ” How to exit spam – complete instructions “;
• ” Direct path to the inbox for email newsletters. Checklist for exiting spam “.

The SendPulse service has a built-in validator that helps quickly clear the contact base of non-existent addresses and spam traps, and you can instantly send a mailing to a verified list. There is an option to check the address book, a file with contacts or a separate email, and after validation, a detailed report is created.

Segment

Start simple: divide subscribers into active and less active. Send a discount offer to those who do not miss a single letter, and a reactivation letter to those who do not show much interest . You can do the same in messengers: divide subscribers into active and not so active.

Personalize

If the system stores the names of subscribers, use it. Add the name to the subject or body of the newsletter. Statistics show that the open rate of letters with a personalized subject increases up to 50%.

Check your email template for responsiveness

Make sure that the email template is displayed correctly in kuwait phone number library all email services. Don’t forget to check how the letter looks on a smartphone, whether the layout has shifted there, because up to 50% of email messages are opened on a mobile phone.

If you create a letter using the SendPulse block constructor , you don’t have to worry about adaptability. Your templates will automatically adjust to any screen size — computer, tablet or mobile.

Check your mailing before sending

Proofread the text carefully to make sure there are no grammatical errors, click on the links, review the images. Then split test the subject and some elements of the letter, such as buttons. Send a test mailing to your own addresses and accounts.

Create a New Year’s Eve newsletter series

One mailing can get lost in a subscriber’s inbox, which is not the case with a series of three or four. A series ready for the New Year can be used next year, just edited as needed.

How to Create a Series of Emails for New Year and Christmas

Next, we will look at how to create a New Year’s series of mass mailings in SendPulse.

We come up with a chain of three letters

First, we’ll tell you about Christmas discounts, then we’ll send you a letter with special pre-New Year offers, and we’ll finish the series with a useful selection of New Year gifts.

Letter #1 “Promo code for a discount for Christmas!” We send 10-14 days before Christmas, for example, on December 10. This can be a greeting and a generous discount as a gift.

Letter #2 “New Year’s Discounts”. About two weeks before the New Year, offer New Year’s discounts and special promotions.

Letter #3 “Gift Guide”. We send 7-10 days before the New bmb directory Year. A selection of gifts will come at the right time, because time is running out, and you need to choose gifts for all your loved ones.

Create templates for all emails right away in the SendPulse template editor. You can put them together in our visual or HTML editor or upload your own ready-made template.

To create a New Year’s series, you can use Automation 360. This is a marketing automation system that combines email, SMS and Viber mailing services, chatbots for messengers, browser notifications and CRM. Automation 360 allows you to set up automatic chains that are triggered when a certain event occurs: registration, purchase, abandoned cart , etc. Thanks to this, sales do not stop during non-working hours, and conversion increases.

Benefits of Automation 360:

• multichannel;
• clear visualization of statistics;
• conversion counting;
• mailing segmentation;
• display of the path that the subscriber takes;
• secure data sending via API and webhooks.