As digital marketing evolves, we’re faced with an increasingly holistic landscape. After all, consumers interact with our brands across multiple channels and devices. With new tools, we’re increasingly understanding how different interactions impact the final conversion and can follow the user throughout their journey. And in turn, we can combine different channels into our strategy to maximize results. For example, if you’re already using AdWords, it’s easy to integrate your display advertising with search and video . Want to know how?
How to integrate display advertising into search and video
Step 1: Create remarketing lists
AdWords remarketing lists are the basic “building blocks” that we’re going to use to integrate the different channels. So if you’re not using this tool yet, now’s the time to get started.
The first thing you need to do is tag your website for
AdWords remarketing. You can then start creating remarketing lists in the Audiences section of the Shared Library. By default, the first audience that appears will be “All Visitors.”
There are tons of options for creating remarketing lists in AdWords , so we’re not going to cover Middle East Mobile Number List all in this article. To get started, you can use these five categories recommended by the platform itself, from most generic to most specific:
Homepage users
These are people who have visited the homepage, but have not browsed other parts of the site.
Category page visitors
They have visited a category page on the website, but not a specific product. For example, they have been to the “sports watches” section, but have not viewed any particular model.
Product or offer page users
They have viewed a specific product page on the website, but have not taken the step of adding it to their shopping cart.
Cart abandoners
these are people who have started a purchasing process but have not converted.
Users who have previously converted : or, in other words, previous customers or very advanced leads that you may be interested in recovering.
On the other hand, since July 2017, you have the option to create remarketing lists based on user behavior on YouTube . Logically, this is a very interesting option if you want to integrate data from the social network with your display and search campaigns. These are the options to segment YouTube users and include them in the list:
Users who have watched any video on a channel.
Users who have watched a specific video or videos.
Step 2: Analyze your audiences
Now it’s time to analyze your remarketing lists and match them with your overall Buy Telemarketing service to find the most suitable audiences for your campaigns and ad groups.
