One of the bases of any SEO Positioning campaign is keyword research. Keyword research generally defines strategy analysis, such as vertical and competitor analysis. A modern keyword strategy can no longer simply take into account the words that users type into a search box. Voice search is becoming an integral consideration of our keyword strategies. While this has a role to play in how users discover information, voice search is still in its infancy and devices like the Amazon Echo will further alter user behavior and purchasing patterns, alienating those traditional search users, as we know it.
So how do you get the right keyword
Here are some basic and more advanced tips. Basic: Understanding search volume data When deciding which keywords you want to target, search volume is most likely Email List one of the metrics you use in your decision-making process. We can use a number of data sources to obtain this data, but it is important that we understand and appreciate the information we are dealing with. Historically, many used Google Keyword Planner data to establish search volume and discover associated keywords.
However, the Keyword Planner tool was
The tool is designed for paid advertisers, and has also been limited to accounts without a large ad spend. The data is not a purely organic figure and is more indicative of the number of searches BTC Databasees in which a paid ad appears. Google’s search and AdWords teams are, in fact, separate teams.So, knowing all this, how useful is Keyword Planner as a keyword research tool? In my experience, it is limited. Google Keyword Planner does n’t reveal anything groundbreaking. It may provide some associated keywords and search phrases, but it doesn’t help with long tail queries.