Let’s take a look at what the new law entails, the current state of email marketing, and some basic guidelines for complying with the new regulation. If you have any questions about how the data protection law affects your company, don’t hesitate to contact a professional.
New Data Protection Regulation and Email Marketing
What is the new data protection regulation and how does it affect me?
The new European Union General Data
Protection Regulation (also known as “GDPR”) is a law that requires every company, brand or platform that collects data from third parties to apply a series of good practices and procedures.
This law has actually
Been in force since 2016, but a two-year grace period was How to Build Phone Number List for companies to adapt to it. On 25 May 2018, this period ends and companies that do not comply could be fin up to 20 million euros or 4% of their annual turnover.
This law affects data processors worldwide
Your company collects personal data . In practice, this is all data collect when a user fills out a form, whether directly identifiable (first name, last name) or indirectly identifiable (username, nickname, etc.).
Your company establishes a data processing , that is, if it carries out any operation with them (collection, organization, modification or use).
In short, if you carry out email marketing
Actions , such as asking the user to leave their data on a landing page and then sending them emails, you have to follow the new data protection regulations or expose yourself to fines.
While it is true that ensuring full compliance with the new regulation involves extra work, it is also true that it encourages transparency, good practices and user consent, so its entry into force can have a positive impact on the email marketing sector .
Course Adapting to the new data protection regulations
Are we ready for the new data protection regulation?
Despite having had two years to prepare, the entry into force of the new regulation has caught Phone Number Materials companies off guard. Or at least, that is what can be deduced from the study carried out by Veritas Technologies on data management in email marketing.
Almost half of the companies interviewed
Consider that they are not prepared to comply with the law within the established deadlines.
