But like any other content, videos can either go viral or go completely unnoticed. If you want yours to be among the first, take note of these 10 tips from Content Marketing Institute to create irresistible video content.
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How to create irresistible video content: 10 key tricks
1# Tell a story
Storytelling is one of the oldest tricks in marketing – and for good reason, as it almost always works. But what exactly do we mean by “tell a story” ?
To tell a story, we need to create dramatic tension
The beginning or introduction introduces the characters, the place and the beginning of the action. Here it is essential to have a protagonist that the audience can recognize.
In the development or knot , the story begins to unfold and a conflict arises that the character must overcome.
Will he succeed?
And finally, in the ending, the conflict is resolved. (“They lived happily ever after”).
These three phases are the pillars you need to consider when planning your video. Even if the final product lasts less than a minute, it is necessary to outline them so that the audience can follow the story.
2# Appeal to emotions
Once again, we are faced with an old trick: the appeal to emotions or “pathos” to move the audience was one of the pillars of persuasion according to Aristotle. And this is where video excels, as it is much easier to convey emotions through this medium than with written text.
To properly use this resource in your video content
You’ll need to hit the right emotions for your Europe Cell Phone Number List and your objective . For example, if your company is a software startup, you’re probably looking to inspire people, energize them, and make them believe that they’re going to take on the world with you. If it’s an NGO, you’re probably looking to appeal to solidarity and collaboration. And whatever you do, keep in mind your audience and their values to find a message that fits with their way of seeing the world.
3# Use humor, but carefully
Humor is a very powerful tool, but also one of the most difficult. If you’ve ever told a joke and no one laughed, you know what I’m talking about. Simply put, sometimes it works and sometimes it doesn’t.
Making people laugh is an
If you can create video content that makes users laugh, you’re in Recent Mobile Phone Number Database a lot of points to go viral. But laughs alone aren’t enough: you also have to be clear about the ultimate goal of the video and how you’re going to achieve it.
