How to advertise on Instagram: vertical videos
Finally, let’s focus on the main peculiarity of creating advertising for Instagram : vertical videos.
In terms of audiovisual content, vertical videos are a America Cell Phone Number List revolution. After all, for 120 years of cinema history we have become accustomed to watching films horizontally. But now that more and more users consume content on their mobile phones and hold them in one hand, we have completely turned this creative resource on its head.
If you’re going to advertise on Instagram
It makes sense to consider shooting your videos directly in vertical format . To do this, you’ll need to rethink three basic ingredients of the process: camera, composition, and subject matter.
The camera
Nowadays, you can shoot vertical videos with any digital camera – just rotate it 90 or 270 degrees.
But most cameras are made to shoot horizontally, so this raises some ergonomic issues. The camera will be more unstable and you could end up with a poor quality image or, worse, accidentally drop it.
To fix this, hold the camera
Close to your body with two hands and try to plan your scenes so that you don’t have to move it too much. You can also use a tripod, which will help stabilize the image.
Of course
You also have the easier, low-budget option: recording from your phone ! There are plenty of accessories that allow you to hold your phone while recording, and today’s cameras can give you more than decent image quality. What’s usually not so good is the sound, but you can always record a separate Buy Phone Number Library or connect a microphone to your phone.
The composition
Composition for vertical videos is a real headache that makes us rethink everything, but we can also use it to create really striking and surprising images. These tricks will help you achieve better results:
Obviously
This format is ideal for images with a strong vertical component, for example, with lines that project towards the horizon.
The theme
In the end, shooting vertically forces us to rethink not only how we shoot, but also what we shoot. Elements that tend to be vertical, such as humans, trees or mountains, are very welcome. And as an example, I love the theme of the first Vertical Film Festival in Australia : climbing!
