In addition to calculating an overall engagement/IPM+ score, we assess the engagement score of relevant content. This relevance engagement score is created manually and filters messages whose content can contribute to an overarching business objective. The overall IPM+ score can give a wrong impression, for example in a situation as described below.
Example of irrelevant engagement
Although such messages can have a positive influence on the perception of an organization, we find it important to include a relevant latvia phone number list variant in addition to the general engagement score. This variant makes it clear how many interactions take place around messages that contribute to (commercial) business objectives.
In addition to the engagement scores, we look at the relationship between the different channels. For example, if a competitor has a successful Facebook page, a less successful Twitter page should not automatically halve the score. For this reason, we do not make the final assessment based on standard formulas alone.How many messages
This axis shows how active organizations are on social media. For this we analyze:
How many channels they use;
It is important to realize that high activity is not necessarily positive. For this reason, in this section we determine whether an underload , an overload india number list or a correct ratio of social media messages is created for the target group. The axis shows whether the number of messages on the different channels fits the target group (in fact, we are showing the quality of the quantity of the messages).
The size of the reach is a highly overrated part of social media marketing. It is about who the followers/fans are and how you deal with these followers/fans. A large reach is only valuable if the fans and followers are people from your potential customer group. In this section, the SMC model assesses the reach of organizations what to consider? on a quantitative basis and does not provide a direct representation of the qualitative reach.