Figure 1: Preliminary SMC model
The model consists of nine axes, with each axis representing a different activity. You start the SMC analysis by making a self latvia phone number list -assessment : you fill in the SMC Model completely for your own organization. You then have a zero measurement, which forms the starting point to compare your competitors with. Competitors are analyzed based on their social media activities and classified on the relevant axis (score from 1 to 10).
SMC model
The SMC model
There are various factors that determine which axes are important for an organization. These factors are related to the organizational strategy and the business objectives. After this extensive process, the target group is mapped out. For example, research is done into the online behavior of these people. This teaches us whether it is useful to communicate via social media at all, where an organization should be present and what the target group needs.
The axes are rated as follows
1. Quality: content
The quality of the content is one of the most important parts of social media marketing. It concerns the quality of the messages and the information that is shared. This determines whether it is fun, interesting and/or relevant for your target group to follow an organization on social media.
The content assessment should include the five components below. For each component, it is important that only india number list that which is targeted at your target group(s) is assessed.
Creativity: To what extent was creativity used in creating the content?
Uniqueness: How unique is the content being produced?
Diversity: How diverse is the content being produced?
Attractiveness: how attractive is the content to the target group?
2. Quality: commitment
To calculate engagement (the involvement of the target group) we use calculations based on the IPM+ scor what is influencer generated content (igc)? e (interaction per mille). These calculations can be used for different channels and assess social media engagement based on the number of messages posted, the number of fans and the number of interactions.