Social media are frequently used for marketing purposes, which is why it is important to know how successful you are as an organization and how your competitors are doing. Research shows that people find it difficult to make a realistic assessment of their own efforts compared to the activities of latvia phone number list competitors. Before drawing up a social media marketing strategy, it is useful to make a social media competition analysis.
We conducted research among 60 respondents
a from ZZP, SME and multinational environments. Based on the results of this research, we developed a step-by-step plan that supports organizations in part of their external analysis. This step-by-step plan (the Social Media Competition Model) offers a good overview of the social media playing field and provides insight into the important opportunities and threats. The model can be used prior to – but also during – the use of social media marketing.
Social Media Competition Model (SMC Model)
The competitive model works best when social media is used to help realize the organizational strategy. It is important to look at the extent to which social media is used within your industry before the analysis. If your competitors are still asleep, you can score and achieve results quite easily. If competitors are omnipresent, you can see india number list getting your social media activities in order as a hygiene factor.
A the relevant competitors. You need to delve quite extensively into the social media accounts of these parties. The SMC model why it’s important to position lends itself well to analyzing two to five competitors. This number provides a quick benchmark within a relevant part of your social media playing field.