Social is still hot. Together we are all being quite ‘social’ online. Or not? Most organizations now have some experience with setting up social networks and creating content. But getting interaction off the ground is still very disappointing. And let this be the key to online value creation. So what to do?
Content is king. But you only create really good content when you know your target group well, are close to it or when you have already activated them to some extent. Understanding latvia phone number list what people are like, how they behave and what they need helps enormously.
Psychology as a basis for successful social media use
Humans are social animals who do very poorly on their own. It is not for nothing that being banished in the Middle Ages was almost worse than being sentenced to death. People depend on each other, need each other in many ways. For this reason, among others, humans have developed a wide range of social behavior.
In common parlance, we understand a social person to be someone who is socially skilled, interested in others and empathetic, and who also has something to offer china numbers others. Specialists call this ‘ prosocial ‘. Prosocial behavior is not only focused on one’s own well-being, but also on that of others. You could say: the opposite of asocial or antisocial.
Searching for a lost bear on the train
When we talk about social media, we are actually talking about media that are used by people to express and use social behavior. how to position your products in the amazon marketplace Tools that are used to show interest in each other, to be empathetic and to show that we care about each other. When this happens, you see the most beautiful things happening online.