The 4 signs to understand if you need a Corporate RebrandingIf you have come this far, you may have already noticed some “missing parts” in your Brand Identity, but now let’s go into detail about the “Rebranding Warning” signs that could push you to refresh your brand. Visual not current and datedThis is certainly the most obvious reason behind a Digital Rebranding.
The speed with which the
market evolves is much higher than in the past, which is why it is essential to keep up with the changes even with regards to the brand: logos become obsolete! In fact, many logos were not created with their Web application in mind: some, for example, are too long, too detailed or too colorful.
All characteristics that make
them unsuitable for application on banners, websites, social networks, mobile apps, favicons, etc. Over time, there have been many Rebrandings with the aim of updating not only the logos, but the entire coordinated image of a brand. For example, Google has changed its logo 7 times in the last 20 years!
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Try to analyze the look a
nd feel of your brand and the communication elements that compose it. Do they adapt to the various applications? Are they legible and visually current? Or do they seem dated and excessively complex? The answers to these questions are the first clues for the direction to take for your Digital Rebranding.
Tips: a logo must be simple
clean and above all adapt to any resolution. For is using a swiss bank account tax avoidance? this reason, it must be developed in multiple variations, designed for the various applications. Even the colors and typographic characters must be studied according to the same principle.
Always evaluate the impact
of the brand on the market: it is not always necessary to completely overturn the Brand Identity, sometimes a few adjustments are enough to make a logo more modern without losing the recognizability it has acquired for its customers.
Google has changed its logo 7
times in 20 years The Brand Identity does not reflect the company values As we have already said, the brands that are best able to create a connection with people are those based on real values and closely linked to the company’s work. For this reason, it is essential to base your identity on purpose, vision, mission and value.
If your brand is unable to
convey these elements, or was not even created with anhui mobile phone number list them in mind, this could be the right opportunity to evaluate a Digital Rebranding. Each element used (logo, payoff, colors, typography, tone of voice, etc.) is an opportunity to convey a message and tell others who you are and why they should choose you over your competitors.
